Roxy’z by Zov’s is a fresh new concept for the enduring restaurant group – OCRegister

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Think Zov’s is only  fine dining? Think again.
When Roxy’z by Zov’s opens in Anaheim late next month, it will take the restaurant group — known as a longtime pioneer of fine dining in Orange County specializing in upscale Mediterranean cuisine for 34 years — in a new direction.
“It’s very new. It’s very fun,” said Armen Karamardian, CEO of Zov’s Restaurant Group. “We looked at the location in Anaheim, with its proximity to Angel Stadium, Disneyland and Honda Center, and we felt that it warranted a unique experience, a high energy place where people can meet before and after the game, or a concert or a day at Disney, to socialize over food and drink. So the question became, how do we make the Zov’s experience more fast paced and fun with a different level of energy?”
The answer is Roxy’z, where you can park and walk to the game. The 3,900-square-foot space with 130 seats, will get a fresh look by architect Amy Steiner. Karamardian calls it “industrial chic” with a red wall and pops of Zov’s signature eggplant purple. Lighting has been updated and a bi-fold door system has been created so that the patio will open up to the bar, creating an indoor/outdoor feeling.
As for the menu, there will be lots of local craft beers, a cocktail program and plenty of Mediterranean bites.
“The menu will lend itself to share plates like Parmesan truffle fries and a pork belly hummus, which is really fun,” Karamardian said. There will also be handcrafted pizzas and burgers. “Everything from a traditional burger to a lamb burger, a portobello mushroom burger and some of our signature items as well, the kebabs, eggplant fries, and things of that nature, will all be in there.”
Even though the food will be elevated, the price points will not. Appetizers range from $10-$15, most sandwiches will be $15 and the highest priced main dish, Zov’s signature kebab, will be $25.
Zov’s restaurants in Tustin, Irvine and Newport Coast will stick to their classic menu which tends to please the whole crowd. But Roxy’z will skew a little younger because of its location and its vibe. It’s named after Karamardian’s Armenian grandmother, Roxy Soghomanian who was definitely a free spirit. She lived in Lebanon, Syria and other parts of the Middle East before settling in San Francisco in 1958.
At one time she owned a deli in San Mateo and she spent years volunteering, well into her 80s. She would cook at summer camp, organize a church bazaar and go wherever help was needed in her community, pitching in with a take-charge, no filters demeanor.
“She just had a bit of a renegade attitude,” Karamardian said. “She committed her life to service with our church. And this is the woman who taught my mom how to cook. So, we felt this would be a wonderful way to pay homage to my grandma, Roxy.”
Find it: 1801 E. Katella Ave., Anaheim, 714-280-9687, zovs.com/roxyz/.
Open: Slated to open in September with regular hours from 11:30 a.m. to 10 or 11 p.m.
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